With interest in Scandi design rising internationally, YLC’s Emma Ladlow catches up with Swedish interior design stylist and blogger Emma Fexeus, the author of a new book on Scandinavian style, published in March.
Although Scandinavian design has long been known for being minimal, simple and functional it was perhaps Sweden’s interior and furniture design that first entered the public consciousness. However, Sweden has come a long way since our childhood trips to flat-pack haven IKEA. The commonly known practicality of ready-to-assemble furniture has been surpassed by world class, desirable interior styling themes instantly recognizable for their largely white, largely minimal appearances with Scandinavian textiles, monochrome, flashes of occassional colour or pine wood pieces which complete the typically associated interior look.
One standout blog on the subject of Scandinavian interior design is Emmas designblogg which attests to feature ‘design and style from a Scandinavian perspective’ and has some impressive style and readership credentials plus offers the best local lighting, homewares and designers for browsing.
Emma Fexeus, a Stockholm-based interior stylist, began blogging in 2005 on her decor inspirations and discoveries as a side project while working for a magazine and still posts day-dream worthy photography of aspirational kitchens, homes and stylish spaces while directing readers to sources of information for research, retail and reveries.
According to Fexeus, hers is the oldest and most read Scandinavian design blog, with over 350,000 page views per month, which has been featured in Top Ten lists recommending the world’s best design blogs by The Guardian, The Telegraph and The Times for the last four years.
The 34-year-old, also mentioned in Norwegian Elle Decoration, adds some freelance writing and styling work to her blogging and last month saw the release of Emma’s first book Northern Delights, Scandinavian Homes, Interiors and Design.
The book features inspirational photography and design detailing from interior settings around Scandinavia, featuring houses, hotels and apartments plus articles giving readers a look inside the homes of various creative professionals. Aesthetic movements, sculptural forms and crafts or practices are thoughtfully considered and the light, inspiring photography is a display of modern, visionary interiors at their finest.
YourLivingCity managed to connect with Emma following a recent research trip to Reykjavik.
You can also follow Emma’s blog through her Facebook page, where she has over 11,000 fans or by viewing the beautiful Pinterest feed Emmas Designblogg. The book Northern Delights, by Emma Fexeus is available here .
Article by Emma Ladlow
Images by Emma Fexeus from Northern Delights copyright Gestalten 2013