YLC is THE online lifestyle magazine for the international community of Stockholm. We keep a finger on the pulse of the city’s heartbeat – just for YOU. With the style of a glossy, the substance of a journal and the eye of an event planner – we have it all. We are your one-stop guide to living in Stockholm or visiting our wonderful city.
The modern Swedish consumer is more and more focused on buying less, making conscious purchasing choices and making it last. Sustainable products that have been made with care for the environment, from the materials they are made off to the processes they use in their manufacturing, all the way to the packaging they are delivered […]
Sustainable shopping has a new first stop in Sweden and it’s called Green Little Heart, an online shopping mall with every single imaginable eco-friendly item from beauty to fashion, from shoes to bed sheets, from jewellery to bathroom furniture, reusable coffee mugs to relaxing teas… They have it all! Green Little Heart shares knowledge and tips […]
Sweden is right up there in the world’s Top 4 when it comes to gender equality. In all aspects of life, men and women are treated equally. 50% of the government cabinet are women, something that is certainly not commonplace worldwide. And when it comes to equality in fashion, Sweden is also leading the way. Gender-neutral […]
Swedish fashion chain H&M has over 200 stores in the United States and launched online shopping for American customers last year. But despite the lavish lure of Hollywood Hills and marvelous Manhattan, the company has never collaborated with an American designer – until now. This fall the brand will be graced with the flair of […]
Spring spells birds, bees…and all things bridal! It’s the season couples spend big on bubbly, bouquets and bridesmaids. Small wonder that there’s little cash left for THE DRESS. YLC checked out a vintage wedding fair to get the lowdown on how not to spend an arm and a leg…
Get ready to pull out your wallet and your reading glasses!
Swedish fashion is more than black garments, skinny blondes and H&M – on Saturday the ants take over (parts of) the city! That’s right – it is the Stockholm AntWalk! On Saturday, November 30th, the Stockholm AntWalk kicks off in Hjorthagen. “AntWalk” being in obvious opposition to the established dictatorship of the catwalk. The event is […]
YLC has scoured the motorways and traversed the retail parks for the best south of-the-city retail plazas that will ensure you stay warm and cosy while you shop. Retail therapy just got even better – and winter-proofed too! Freezing temperatures, snow and icy winds are but a breath away and before you know it, thermals are […]
The time of sinister spirits and ghostly ghouls is upon us! At YLC we have a trick (and a treat) up our sleeve for costume-shopping Stockholm style! Whether you’re planning on joining the Shockholm parade, heading to Skansen for a flicker of Folklore and Magic or just popping out with the kiddiewinks for a spot of trick or treating, […]
Victoria Hussey explains why so called concept stores do so much more than sell clothes
