YLC is THE online lifestyle magazine for the international community of Stockholm. We keep a finger on the pulse of the city’s heartbeat – just for YOU. With the style of a glossy, the substance of a journal and the eye of an event planner – we have it all. We are your one-stop guide to living in Stockholm or visiting our wonderful city.
Mark your calendars for a five-day fashion extravaganza as Fashion Week Trade descends upon the Stockholm Fashion District from August 14 to 18, 2023. This event promises an exhilarating program, welcoming all those passionate about the fashion industry to the vibrant heart of style and innovation. Located at the Stockholm Fashion District, Augustendalsvägen 7 at […]
Stockholm is one of the most fashionable cities in the world, and locals put a lot of thought on their appearance, particularly on their outfits, skin, and hair. In fact, Sweden’s hair industry is expected to have a CAGR of 2.81% from 2021-2025. Many are on the lookout for the latest trends when it comes to […]
Sweden’s fashion industry is huge, representing 11% of the country’s total exports. The most prominent brands are represented at Stockholm’s fashion district, where people from around the world chase after the latest clothing trends. This is where Sweden’s famous Fashion Week takes place, but it’s more than just a place to up your style game. Stockholm […]
Sustainable shopping has a new first stop in Sweden and it’s called Green Little Heart, an online shopping mall with every single imaginable eco-friendly item from beauty to fashion, from shoes to bed sheets, from jewellery to bathroom furniture, reusable coffee mugs to relaxing teas… They have it all! Green Little Heart shares knowledge and tips […]
Sweden is right up there in the world’s Top 4 when it comes to gender equality. In all aspects of life, men and women are treated equally. 50% of the government cabinet are women, something that is certainly not commonplace worldwide. And when it comes to equality in fashion, Sweden is also leading the way. Gender-neutral […]
Sweden is host to an array of fashion firms, from H&M to small independent designers. In the report The Spaces and Places of Swedish Fashion, Hauge Atle says, “Alongside the mass market retail chains, there is a cluster of niche-oriented, small- and medium-sized Swedish fashion firms with a brand-focused business strategy.” The idea that independent designers have always […]
During Fashion Week Trade at the beginning of this month, we were invited by the Stockholm Fashion District to the launch of Nordic Lab 2020, following a program to support upcoming, young fashion brands with all the tools they need to thrive in the modern and competitive world of fashion. One of the functions of […]
Survival! A fashion experience out of the ordinary, took place on February 5th at Stockholm Fashion District in Nacka Strand. The fashion show became the culminating opportunity for buyers, press and agents as well as the fashion-interested public to appreciate the most stylish and trendiest outfits, with which the contributing brands at Stockholm Fashion Week […]
These are the hottest Autumn and Winter 2018-2019 trends – bright colours, yes bright bold shades of blue and pink, knits, statement jackets and belt bags! Which trend is your favourite this season? And you don’t even need to run to the shops to gear up, perhaps you already have something buried, almost forgotten inside […]
“I am your worst fear I am your best fantasy” is a fashion design and visual communications project created by young artist Fredrika Frykstrand. In a video interview with Your Living City she talks about the concept and motivations that took her to dig into the archives of LGBTQ protest signs and imagery from the […]
