Swedish clothes chain Lindex revealed Wednesday that Oscar-nominee Kate Hudson will be the new face of their S/S collection 2014.
The actress is the daughter of actress Goldie Hawn and musician Bill Hudson, and has starred in great Hollywood blockbusters such as How to Lose a Guy in 10 Days (2003) Raising Helen (2004), The Skeleton Key (2005), You, Me and Dupree (2006), Fool’s Gold (2008) and Bride Wars (2009), said that she was attracted to the clothes chain after seeing – and liking – some of their previous campaigns.
“I love companies that are female-centric and are about supporting the everyday woman. That seems to be Lindex’s focus; they are for everyday women that are fashion forward, making fashionable clothes for the everyday woman,” Hudson said in conjunction with the launch.
Hudson will front the Lindex campaign for three separate collections. The first is a “fresh interpretation of the bohemian trend” with rich, spicy colors and statement pieces in paisley, crafted knitwear and embroideries. The style of the next collection is more urban with relaxed pants, jersey pieces, layers and a subtle sportswear touch.
The last collection is “fun and flirty with a strong Japanese inspiration”. Statement pieces are loose kimono jackets with floral prints, fluid blouses, straight, cropped pants and an asymmetric hemline on dresses and skirts.
“I have a feeling that they wanted to bring a sense of energy to the Spring campaign and I definitely bring a lot of energy,” said Hudson.
Hudson is not the first Hollywood actress to be the face of Lindex. Last Spring collection was presented by Penelope Cruz and the chain has previously worked with Gwyneth Platrow and Reese Witherspoon. The Spring and Summer 2014 collection is being launched in all Lindex stores, as well as at lindex.com on March 19th.
See what Kate Hudson has to say about working with Lindex
Images: Lindex/Giampaolo Sgura