Popaganda has become something of an institution in Stockholm, the pop fan’s dream that officially ends the festival summer.
The festival started out 15 years ago at Frescati, but for the last 10 years the location has been Eriksdalsbadet in the southernmost part of Södermalm. And the location is just perfect for the last hurrah of the summer, as the swimming pools contribute to the summery vibe – even in years like this when it’s already too cold for (most) festivalgoers to take a dip. Well at least the syncronized swimmers did dive in this year as well to perform their already traditional show – and we also saw a fun swim relay competition between festival organisers, artists, bloggers, podcasters, music media people and others.
Popaganda is organised by an association and it relies heavily on volunteers. The festival is cozy and you are bound to meet people you know – pop nerds and hipsters, teenagers and recycled teenagers. The food was all vegetarian this year and the festival even cooperated with a food rescue app to minimize waste. The festival area is small and there’s no need for endless walking between stages. The two stages alternate throughout the day so that when one stage finishes, the other kicks off – so no time wasted waiting either.
We sent out resident pop fanatic and photo enthusiast Nina Uddin to capture some of the best acts of the festival, so here you go – enjoy the photos:
All photos © Nina Uddin