After making her name penning tunes for the likes of Icona Pop, Girls Aloud and Cher Lloyd, Stockholmer Tove Lo Nilsson is stepping into the limelight as a solo artist, with songs that she feels are simply too personal to give away to others.
Tove Lo strength as a songwriter is based on carefully crafting pop gems with a distinctive nerve and sincerity – as well as something you could only call darkness. And while she continues to crank out the hits for others she’s also moving more and more on to centre stage.
Her first releases Love Ballad and Habits gained her a blog following and garnered the attention of influential media like The Guardian in the UK. She also started popping up on many lists of top new Scandinavian artists to keep an eye out for. Her latest offering Out of Mind has received plenty of radio play and takes her one step further on her way to pop stardom.
The video for Out of Mind offers us a peak into Tove’s inner demons, dreamscapes as well as Stockholm scenery – and highlights her distinctively rich, dark voice.
While Tove Lo is making waves with her own music, she has also recently become a part of Max Martin’s songwriting team. As you may know, Max Martin is the legendary Swedish songwriter and producer, currently based in Los Angeles. He is the man behind many of top sellers from a long list of well-known artists and performers, such as Britney Spears, Pink, Katy Perry, Maroon 5, and Justin Bieber.
Nina is a freelance translator and writer, who also takes her photography more and more seriously. Popular music in all its forms is her biggest passion and she keeps her finger firmly on the pulse of the Stockholm (and Swedish) music scene.